Are you giving your consumer too much choice?
Inspired by a recent course I attended on behavioural economics, I started thinking about the concept of maximisers and satisficers and how businesses can optimise the amount of choice they […]
About us
Make Happy is a creative marketing and innovation consultancy. We help clients build game changing and resilient businesses by focusing on growth, people and processes. We do this using deep research, strategic thinking, interactive workshops, effective innovation tools and rigorous planning.
Our services
To help you realise your business ambition, we work in four key areas: identifying and understanding market opportunities, developing marketing plans to ensure you meet your objectives, delivering creative, targeted marketing campaigns and using workshops to energise your team and build your innovation capability.
Market research and customer insight
To develop truly effective marketing you need a profound understanding of your market, your competitors and most importantly, your customers. We use a range of primary and secondary research tools to map exactly where your business or brand is today.
Marketing strategy
and planning
Our team of marketing experts create targeted, effective and measurable marketing plans designed to meet your business objectives.
Full service marketing delivery
If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business.
Unlocking internal capabilities
We are specialists in unleashing people’s creativity, and helping them to channel this into strategic, business-focused ideas. We use a workshop-based approach to inspire, empower and energise your team.
Our work
Take a look at some examples of the work that we are most proud of. Why? Because they helped grow our clients’ businesses and made them happy.
Our thinking
Our views on marketing, innovation, communications, social media, organisational change, technology, creativity and of course, happiness.
Make your meetings more meaningful
After my very first client meeting, as we left the building, my new boss turned to me and said ‘What just happened?’ So I told him. He said ‘Ok so […]
What’s Next for Digital Marketing?
I’ve never been one to pay too much attention to celebrity views on politics and social issues. Not least, to a figure as controversial as Kanye West.
