One of the simplest tools in the marketer’s arsenal is the persona. When considering any marketing activity, be it targeting, segmentation or strategy, personas are invaluable to helping you ground […]
Make Happy is a creative marketing and innovation consultancy. We help clients build game changing and resilient businesses by focusing on growth, people and processes. We do this using deep research, strategic thinking, interactive workshops, effective innovation tools and rigorous planning.
Market research and customer insight
To develop truly effective marketing you need a profound understanding of your market, your competitors and most importantly, your customers. We use a range of primary and secondary research tools to map exactly where your business or brand is today.
Our team of marketing experts create targeted, effective and measurable marketing plans designed to meet your business objectives.
Full service marketing delivery
If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business.
Unlocking internal capabilities
We are specialists in unleashing people’s creativity, and helping them to channel this into strategic, business-focused ideas. We use a workshop-based approach to inspire, empower and energise your team.