Is your marketing agile enough?
A recent survey reported by Forbes found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.
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Is Twitter junk?
The answer is a resounding yes from Standard & Poor, the credit rating agency who gave Twitter a junk bond rating last week.
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Master Card: When a social media campaign goes terribly wrong
Image by @bobblebardsley
Everybody enjoys a good PR disaster, especially when a multinational corporation like Master Card is involved. Last night, their social media campaign surrounding the Brit Awards spectacularly backfired when journalists high-jacked their hash tag #PricelessSuprises.
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