marketing Archives

Six helpful-to-know principles of persuasion

Persuasion is a fickle beast. Sometimes its easy, sometimes not so much.

In his book, Influence: The Psychology of Persuasion. Professor Robert B. Cialdini lists six principles that form the bedrock of the art of persuasion.

The connection between Marketing and Branding

When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”

Generating marketing insight with cross disciplinary learning

Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?

Top 6 Tips For Startups Seeking Crowdfunding

Entrepreneurial ventures are rarely completely funded out of one’s own pocket. Entrepreneurs are increasingly looking to crowdfunding platforms to to raise the money they need to fund their new products.

Real-Time Segmentation

Segmenting customer groups in real time is the Holy Grail for marketers. “Every brand wants fast segmentation, the ability to get to consumers in real time, or even to be predictive of what they’re doing next,” commented Shenan Reed, president of digital at media planning agency MEC Global, at this year’s SXSW festival.

Advertising in Games

Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.

Explain your business’s purpose through storytelling.

I recently read an article in HBR about how storytelling is a great way to explain a business’s purpose. I couldn’t agree more.

Sometimes you need a friendly ghost-writer!

Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.