The useful thing about a marketing plan
In marketing, like investing, it is having the greatest understanding of how the overall system works that will give you the best results.
How much should you spend on marketing?
The question of how much revenue should be invested in marketing is one that I am frequently asked by clients, large and small. Even with the most sophisticated data analytics and tracking packages, precise analysis of exactly what is working and what is not can be a tricky business. Returns on marketing investment are not always immediate, visible or easily attributable.
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