Marketing Strategy and Marketing Strategy and Tactical Support for Stylus Media Group

The client: Stylus Media Group (SMG), a global group of companies which help businesses strengthen their innovation and creative capabilities.

The challenge: During a period of rapid growth and change at SMG, Make Happy was asked to provide interim Chief Marketing Officer level support to help Stylus achieve its ambitious growth plans.

Our solution: Make Happy embedded a senior Marketing Director into the business. The Director was based in the client’s office for up to four days a week. They delivered CMO level strategic direction focused on achieving growth for the business and raising awareness of the group’s companies. We then also embedded a tactical team on a flexible basis to assist the in-house team with a number of deliverables, including:

  • social media
  • email marketing
  • events organisation
  • copywriting
  • design
  • integration of new marketing technology

This greatly enhanced the efficiency and capacity of the internal team to both develop and deliver the growth strategy.

Results: Stylus Media Group exceeded its growth targets. Our key successes over the year included:

  • Launching a brand new programme of revenue generating events around the world.
  • Integrating new technology to make marketing process more effective and easier to analyse.
  • Launched Stylus Life, a free news service designed to build brand awareness.
  • Conducted several successful advertising campaigns including sponsored content on LinkedIn, which increased the number of leads passed to the sales team by 20%.
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy Terms and Conditions
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google