Brand positioning for Freddie Grubb

The client: Bicycle brand, Freddie Grubb.

The challenge: As a new entrant in a competitive market, Freddie Grubb wanted to gain enough exposure to build interest and ultimately sales in their new range of bikes to ensure a sustainable future for their business.

Our approach: We designed a workshop that brought together our creative, communications and social media strategists with Freddie Grubb’s design team to co-create the plan. The objectives of the workshop were to define the brand story and marketing campaign.

Our solution: We used the Business Model Canvas to clarify Freddie Grubb’s business model and customer segmentation. We then worked on a compelling brand story positioning that focused on the bike’s durability and styled simplicity that appealed to the urban creative. Finally we mapped out an integrated marketing plan that covered the run-up to the launch of the brand and the following 12 months.

The results: Freddie Grubb has a compelling brand story that the whole team could get behind and an actionable plan will help them achieve their objectives.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy Terms and Conditions
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google