In the last 20 years, we have seen the rise of the business book. According to a recent report in BusinessWeek, 11,000 business books are published each year, that’s 30 every day!
Some are great, the majority are rubbish and in an attempt to navigate the good from the bad, and to extract what is really important, we discovered Kevin Duncan. His Greatest Hits blog summarises the thinking in over 200 business books and is accessed by 1000s of people monthly. He summarises each book in a sentence, then gives you an overview of the content and explains what is good about it and what you need to watch.
Strategy is choice – there is no point in just competing, you need to win.
So says a major book from the recently returned CEO of Procter & Gamble, A. G. Lafley: Playing To Win. Read Duncan’s summary of this book here. Essential reading for anyone working on P&G, Unilever, and pretty much any packaged goods brands.
Kevin is a business adviser, marketing expert, motivational speaker and author. For training or speaking on this book or many other topics, contact him at firstname.lastname@example.org.