At Make Happy, we get all kinds of questions from business owners who are just dipping their toes into the confusing and often contradictory world of digital marketing. For the last couple of years, the online advertising industry has been in a bit of a tizzy as reports of fraudulent metrics, from click wars to spambot followers, have flooded our newsfeed.
I have just finished a six month, hands-on post-graduate internship as a marketing consultant at Make Happy, a small marketing agency and consultancy based in East London. For my final blog post, I would like to share some of my experiences, by telling you about the top eight things that surprised me about real-world marketing.
So you’ve decided to focus on content marketing this year. And why not? Good content marketing can help you reach and increase your target audience and drive traffic to your product, all whilst positioning your brand as a category leader.
The average small business today, globally, spends 46% of their budget on digital marketing. Most businesses and marketers prioritise driving traffic to their website to impact sales, bookings or other conversions. According to a study by Forrester, Google Search ads will make up the largest proportion of ad spend by 2019.
When it comes to social media, companies often take a spontaneous approach: they have a product or service and post things that are relevant to said product or service. Now, it could be worse, i.e not being present on social media at all, but it could most definitely be better. Social media is a powerful tool which, when harnessed properly, can be used to drive more potential clients to your brand. And more clients = more potential sales or a larger network.
Many of us have had these moments – you think of an industry-changing business idea or an app you really wish existed. But how do we make these become a reality and not just remain pipe dreams? Well we’ve put together a list of handy tips for you:
Are you finding your newsletter open rates are a bit low? Putting time and effort into writing your newsletter content but disappointed with the fact that very few people open it? In this article, you’ll figure out how to make your open rates GROW.
It’s a situation we’ve all found ourselves in: you’re reaching for your fourth cup of coffee of the day, procrasta-caffeinating, instead of getting to that piece of content you REALLY don’t want to write.