Money can buy happiness after all.
Contrary to everything we’ve been taught to believe, new research suggests that money can, in fact, buy happiness.
Read MoreContrary to everything we’ve been taught to believe, new research suggests that money can, in fact, buy happiness.
Read MoreA recent survey from Pitney Bowes showed that while 87% of SMEs recognise that marketing increases sales, the average SME only executes around 39% of its planned marketing activity. When I read this, I was not very surprised. This is something we frequently encounter with companies; it’s all very well putting a marketing plan together, but seeing it through is quite another matter.
Read MoreI went to see Richard Gerver talk about his new book, Change, at the RSA yesterday (and then read the book later that evening). Gerver made his name by transforming a failing school in Derbyshire into one of the most creative and celebrated educational establishments in the world. His work led him to be named Head Teacher of the Year at the National Teaching Awards 2005.
Read MoreCharterhouse’s latest research report ‘Back to Creativity,’ predicts an increasing trend of marketing executives seeking ‘back up’ from third party agencies.
Read MoreCan you leave a legacy in this digital age of constant, high velocity change and progress? If anyone has managed it, surely it’s Steve Jobs.
Read MoreA great blog from Seth Godin popped into my inbox this morning. Its subject was frequency. Specifically, we know that frequent communications of the same message to your target market increases the chance of converting them to take action, but we also know that hammering the same message over and over again will bore and annoy many people.
Read MoreI went to see Josh Kaufman at the RSA last week talk about his new book, The First 20 Hours. In it he debunks the thesis made famous by Malcolm Gladwell in his book Outliers that you need 10,000 hours to master a skill and suggests that you actually only need 20. He claimed to have learnt the ukulele and programming in just 20 hours. Kaufman states;
Read MoreIn their report, Disruptive Technologies: advances that will transform life, business, and the global economy, the McKinsey Global Institute (MGI) assesses the potential reach and scope, as well as the potential economic impact and disruption of major rapidly advancing technology areas.
Read MoreCame across the Manifesto for Agile Software Development in the Thinking Digitally report by Stylus (full disclosure: a client of Make Happy). Interesting how both the manifesto itself and the principles behind it ring true for a better way for working in general.
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