Want to be a persuasive writer? Learn to play catch.
Crafting an effective piece of persuasive writing is a bit of a balancing act.
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Sometimes you need a friendly ghost-writer!
Ghost writers are essentially writers for hire. They are paid by the named author to write copy but take no credit for the work produced. Books, blogs and social media are all examples of platforms that a ghost writer may be hired to write high quality copy for. According to Ebyline, 80% of published books are ghost written.
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Three books to help you make your people happy
You know that losing talent is expensive. But do you know how expensive? A recent report from Oxford Economics places a staggering price on staff turnover; they estimate that the average cost of losing and replacing an employee, including lost output and recruitment fees, is £30,614.
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8 Social media tips for Chinese New Year
This month we welcomed The Year of the Goat and in true New Year tradition, we have 8 tips that will help you declutter, re-invent and energise your social sphere for new opportunities in 2015.
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Six tips for building habit-forming products
Do you want customers to engage with your product more frequently? If the answer is yes then Nir Eyal’s book, Hooked: how to build habit-forming products, is the book of the moment. He proposes a four-step process that encourages consumer behaviour that sticks.
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Why some organisations innovate again and again, while others struggle
Why is it that organisations like Pixar animation and Apple manage to bring out pioneering offerings year on year, whilst the majority of us are lucky to get even one break?
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Can you imagine the World Under Water? You’ll have to.
Innovative, emotionally engaging and hugely effective, the ‘World Under Water’ campaign launched by the crowd funding platform, CarbonStory, used ingenious techniques to generate extraordinary results.
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Is social media still worth it for brands?
When social media was in its infancy, it promised a revolution for brands. No longer would we simply push and pray, broadcasting our messages as far as possible and desperately hoping for resonance with our target consumers.
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To innovate, look outside your industry
A recent European study has suggested that to find truly novel ideas, you need to look beyond the boundaries of your own industry.
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