Market research and customer insight
To develop truly effective marketing you need a profound understanding of your market, your competitors and most importantly, your customers. To help you gain this understanding, we:
- use in-depth interviews, focus groups, surveys and focused desk research to see how your competitors are positioned, how the sector is evolving and what your target customers think of your offering
- analyse findings and map them against your own brand
- deliver key insights and recommendations to inform your marketing
Marketing strategy and planning
With an expert team including planners, business heads and CIM qualified marketers, we work alongside our clients as an extension of the in-house marketing team to work on all elements of marketing activity:
- monthly, annual and long-term marketing strategy and plans
- identifying key customer segments, building personas and developing messaging
- rebrand, new product launches, service innovation, campaign ideas
- digital marketing, social media planning and management
Full service marketing delivery
If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business. Our services include:
- direct mail and advertising campaigns – concept, design and execution
- digital marketing including emails, blog writing, social media, paid social
- website UX, SEO, traffic measurement and analytics
- coaching and mentoring to up-skill teams and build confidence
Unlocking internal capabilities and creativity
We are specialists in unleashing people’s creativity, and helping them to channel this into strategic, business-focused ideas. We use a workshop-based approach to inspire, empower and energise your team, including:
- Basadur Applied Innovation Profile for individuals and teams
- Creative Problem Solving and Simplexity Thinking
- Brand Framework to map all aspects of your brand
- LEGO® Serious Play®
- Business Canvas and Social Business Canvas