Social media sparked a revolution in marketing. As Scott Stratten remarked, brands had to move away from the traditional ‘push and pray’ method of broadcast marketing, to an approach of ‘pull and stay’.
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Startup programmes have been around since the early 90’s and there are many success stories which have arisen from these programmes, such as Airbnb and Dropbox. Recently interest in incubators and accelerators has boomed; according to O2’s 2014 report ‘The rise of the UK accelerator and incubator ecosystem’, the number of startup incubators in the UK has increased by 110% from 2011 to 2014.
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Conflict at work is inevitable. With the heady blend of personalities, goals and stresses that come with the modern workplace, frustrations are bound to mount from time to time. So, you may not be able to avoid conflict, but when it does flare up what is the best way to manage it?
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A strategically sound, targeted and measurable marketing plan is key to marketing (and therefore business) success. Personally, I love researching, creating and developing marketing plans with Make Happy’s clients. However, getting the plan down on paper is just the beginning. The next step is to actually see it through.
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Segmenting customer groups in real time is the Holy Grail for marketers. “Every brand wants fast segmentation, the ability to get to consumers in real time, or even to be predictive of what they’re doing next,” commented Shenan Reed, president of digital at media planning agency MEC Global, at this year’s SXSW festival.
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Ad blocking was front of mind at the recent Advertising Week Europe conference in London. “The audience is pointing a gun at us and saying ‘the way you operate business is not acceptable to us,'” said Tim Gentry, global revenue director at the Guardian.
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Close to two-thirds of US adults are now gamers (Nielsen, 2015) – a finding shared by Peter Jonas at this year’s film music and technology festival South by Southwest (SXSW) in Austin, Texas (March 11-20). The head of North American games and mobile app sales at Facebook told us the reason the number is so high is because it includes casual mobile gamers, who would not consider themselves to be in the same category as hardcore console players.
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As the media keep reminding us, we are working longer hours than ever before. The average Briton now works 44 hours per week, with many people working significantly more than this. Indeed, for a lot of people, long working hours are a badge of pride, demonstrating dedication and commitment. However, could long hours spent slaving away over a hot computer screen be dampening your creativity?
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My name is Sophie and I am a podcast-aholic. From the twisty mysteries of Serial to the statistical ponderings of Freakonomics, I consume hours of podcasts each week. And it seems I am not the only one. As this infographic from CopyBlogger shows, podcasts have seen an astounding growth in popularity over the last decade.
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The question of how much revenue should be invested in marketing is one that I am frequently asked by clients, large and small. Even with the most sophisticated data analytics and tracking packages, precise analysis of exactly what is working and what is not can be a tricky business. Returns on marketing investment are not always immediate, visible or easily attributable.
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