When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”Read More
Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?Read More
Entrepreneurial ventures are rarely completely funded out of one’s own pocket. Entrepreneurs are increasingly looking to crowdfunding platforms to to raise the money they need to fund their new products.Read More
We all want to know what people think of us. If we are scared to ask, we are usually even more afraid of hearing the answer. This is also the case with organisations. Too afraid to ask their employees what they really think of their work culture, values and environment, many businesses rely on assumptions.Read More
Managers with insight know that groundbreaking innovation comes from teams that have a diverse set of skills and perspectives. You can’t just have a Steve Jobs or Larry Page alone, you’re going to need Sergey Brin and Steve Wozniak. But many leaders miss a key factor that underlines what it is that makes diverse teams truly effective; the need to feel that they belong.Read More
You have probably heard of Pokémon Go, the global Augmented Reality (AR) phenomenon that launched in July.
The game is simple, after downloading the app, just open your camera and GPS, and you can catch your own Pokémon by flicking your Poke Balls. Pokémon Go has become the biggest mobile game in the US, attracting more users than Twitter and rising to the top of the App Store revenue charts.
Pokémon Go has already opened up a new era of Augmented Reality. What can marketers learn from its enormous success?Read More