Running a successful business is largely about keeping your pipeline of new and repeat business filled. One of the best ways to do this is through an inbound marketing system. Why? Because it can give you the greatest reach for your cost. This is especially true for startups and small businesses that may not have the budget to hire and train an effective sales team.
Many of us dream of starting our own social business. There is something glamorous about being the captain of your own ship. You determine where the business goes, who you help, and what purpose you serve. It is exciting, scary, and will make you grow like never before.
Most startups begin with an idea of a useful product or service. Plans are drawn, teams are formed, funds are raised, and a startup business is born. This takes a lot of work, but despite the attrition rate, the number of new businesses are on the rise.
In September last year I began a course in psychotherapy and counselling at Regents University. Aside from driving my friends mad with psychoanalytic readings of every small event in my life, more and more the programme has begun to make me re-think work and our relationship to it. It seems that the workplace, in the ‘family’ we exist in from 9 to 5, Monday to Friday, under pressure and with numerous complex relationships to negotiate, is a site of enormous psychological tension.
2017 brings a new chapter for us all. While the events of 2016 have clearly shaped the arena in which we start this new year, the feeling of a fresh start is a powerful force that we can use to create the year we all want for ourselves and loved ones.
Persuasion is a fickle beast. Sometimes its easy, sometimes not so much.
In his book, Influence: The Psychology of Persuasion. Professor Robert B. Cialdini lists six principles that form the bedrock of the art of persuasion.