Many of us have had these moments – you think of an industry-changing business idea or an app you really wish existed. But how do we make these become a reality and not just remain pipe dreams? Well we’ve put together a list of handy tips for you:
Are you finding your newsletter open rates are a bit low? Putting time and effort into writing your newsletter content but disappointed with the fact that very few people open it? In this article, you’ll figure out how to make your open rates GROW.
It’s a situation we’ve all found ourselves in: you’re reaching for your fourth cup of coffee of the day, procrasta-caffeinating, instead of getting to that piece of content you REALLY don’t want to write.
8 seconds.
That’s all a writer has to keep your attention.
Have I lost you yet?
Well good, let’s continue.
The power of ‘child’s play’ as a learning tool has long been advocated by human development experts. The Montessori school of thought has advocated the technique of letting children learn through play for decades, and it’s a philosophy that’s seeping into the professional sphere for problem solving in adults.
Serious Play is the adult term for using toys, notably Lego, to solve problems and team build. The beauty of Serious Play workshops is that the process puts everybody within a team on a level playing field. Everybody from managers to interns builds with the same instructions. By removing the work milieu and tools of daily tasks, participants benefit from a less stressful environment, enabling them fully access their creativity. The dominance of louder individuals is muted in this environment, allowing entire teams to solve problems, overcome hurdles and feel inspired on an individual and communal level.
The concept of adults playing with children’s toys may seem strange, but the power of play is nothing to be scoffed at. Through our experience in Lego Serious Play facilitation, the ability of building, without having to think allows everybody to participate. A conventional team-building activity is not as powerful. Instead of articulating a problem, you can build it, and visualise how to solve it.
By looking at problems through a different lens, internal problem-solving capabilities can be unlocked and utilised in a new way. This can be an invaluable resource for teams meeting project deadlines and new challenges.
For more information on Lego Serious Play, and how it could help your team be more successful, visit our website: Lego Serious Play
There’s also a wonderful TED talk on the science of play. Watch it here
Starting a new business can be equal parts terrifying and exciting. Finally stepping out of the familiar into something new and innovative is scary. And that is why having clarity over your business model is vital.
It can be hard to know where to start with social media advertising. With so many types of adverts available on numerous social networks, knowing how to use social media to market your business is something that many people get wrong.
In order to calm the busy, metropolitan mind, recent years have seen a spike in mindfulness, meditation and yoga. With allegedly 60% of the UK workforce feeling overworked, it’s evident that employee welfare needs to be reprioritised at work. Consequently, there’s been a flurry of literature over introducing these wellness measures into the workplace.Read More
In marketing, like investing, it is having the greatest understanding of how the overall system works that will give you the best results.
Business modelling:
Alexander Osterwalder’s Business Model Canvas is a powerful tool that has spread rapidly throughout the business community. By learning how to use the Business Model Canvas, you will have an effective means of prototyping business ideas, testing business assumptions, adapting existing business models, and streamlining creative collaboration with friends and colleagues.
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