Our thinking Archives

Has the internet killed brand loyalty?

It is a well known marketing maxim, that in these days of information overload, brands matter more than ever. A strong brand identity enables consumers to cut through the clutter and rapidly identify what an organisation delivers that is different to their competitors.

What’s love got to do with business success?

New research suggests that when employees feel love at work, they are more engaged and productive. Of course, we’re not talking about the sort of office love which leads to sexual harassment law suits and divorce. Rather, what Barsade and O’Neill are referring to in their research is ‘companiate love’: feeling warmth, connection and affection for your co-workers.

We’re looking for a content marketing assistant!

Are you a recent graduate? Do you love digital marketing? Do you want to learn more about how to use great content to engage consumers? Do you have creative flair mixed with the ability to organise yourself and a team? If so then read on!

Beat Blue Monday: 10 keys to happier living

Bad news- it’s Blue Monday, the most miserable day of the year. Good news – the whole concept was part of PR stunt by Sky Travel that’s still earning them dividends 13 years on…

Pantene gets people talking with ‘labels against women’ spot

If you haven’t seen it already, it’s definitely worth taking a look at Pantene’s recent advertising spot ‘labels against women’ (created by BBDO).

Some not very mind blowing social media stats from 2010

If you’ve got 5 minutes to spare this afternoon, have a read of this intriguing blog from Econsultancy. In it, David Moth revisits 20 ‘mind blowing’ social media stats they published 3 years ago (3 millenia in social media years). Nowadays, somehow, they just don’t seem quite so mindblowing. Here are a few examples so you get the picture:

Farewell Jenna!

Sadly last week we said goodbye to our lovely American Intern Jenna, who is heading back home after a two month stay at Make Happy. Read her final blog about her experiences here:

Honest By reveals 100% of its production costs to consumers

I recently came across high end, ethical clothing brand Honest By. This innovative company is leading the way in retail transparency by revealing 100% of its sourcing and costs to their customers. They are detailing every aspect of their supply chain, from the names of factories and suppliers to the retail mark up they apply to wholesale prices.

Microsoft ‘Makes Happy’

They say imitation is the highest form of flattery. So last week, when Microsoft launched their brand new CRM with the strap line “Make Happy”, we were naturally very flattered.

How do you compete against free?

The birth of the Internet has been a mixed bag for business. On one hand, it has given firms unprecedented growth opportunities, on the other, it has driven distribution costs to zero allowing some competitors to give their product away for free. The music and publishing industries are great examples of how the Internet can be a destructive force.

« First ‹ Prev 20 21 222324 25 26 Next ›Last »