In an intriguing film on hbr.com, innovation specialist Tony McCaffrey argues that traditional brainstorming sessions are a waste of time. Why? Because having groups sharing ideas is inefficient compared to people working on their own. Moreover, the usual brainstorm scenario privileges extroverts while the ideas of introverts are rarely heard. So is it time to cease group idea generation?
My name is Sophie and I’m a Pinterest-aholic. I can quite happily spend hours on this most inspirational of social sites, poring over anything from gorgeous teapots, to coloured buttons, to mind bending architecture.
David Hillman Curtis is a filmmaker, designer and author who interviews some of the world’s leading graphic designers and art directors for The Artist Series. I was introduced to The Artist Series by Maria Popova in her wonderful weekly blog Brain Pickings. Maria reviewed Hillman Curtis’ interview with Paula Scher and says;
I had an interesting discussion recently with a creative director on how a creative brief helps creativity. We agreed that it has to do with mastering the right balance between freedom and constraint, between direction and inspiration. I then came across a definition by artist Trey Speegle who says:
Read an interesting piece in March 2014’s McKinsey Quarterlyabout using people with informal influence within an organisation to drive organisational change programmes. The thrust of the article authored by Lili Duan, Emily Sheeren, and Leigh Weiss was how to best recruit the influencers, but it was their four principles for organisations looking to tap into the power of hidden influencers that I thought was the most useful. I have summarised these below.
This morning I joined a throng of marketers headed to TMFA2014, an expo of new marketing technology. Here are four ultra important things I learnt. Were you there? What did you think?
Everybody enjoys a good PR disaster, especially when a multinational corporation like Master Card is involved. Last night, their social media campaign surrounding the Brit Awards spectacularly backfired when journalists high-jacked their hash tag #PricelessSuprises.
In the last 20 years, we have seen the rise of the business book. According to a recent report in BusinessWeek, 11,000 business books are published each year, that’s 30 every day!
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