Our thinking Archives

I get by with a little Applied Creativity from my friends

The best way to have a good idea is to have a lot of ideas. – Linus Pauling.

The connection between Marketing and Branding

When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”

Generating marketing insight with cross disciplinary learning

Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?

Sustainable Success: Learning in a Busy World

“Learn as if you were to live forever.” These words of Mahatma Gandhi are even more true today then when he first spoke them, especially as the rate of change in our world increases.

Top 6 Tips For Startups Seeking Crowdfunding

Entrepreneurial ventures are rarely completely funded out of one’s own pocket. Entrepreneurs are increasingly looking to crowdfunding platforms to to raise the money they need to fund their new products.

Join our next meet up on 13th October

After our successful social entrepreneurs meet up last week, we are pleased to announce we will be running another session on 13th October.

Acting on feedback from an employee survey

We all want to know what people think of us. If we are scared to ask, we are usually even more afraid of hearing the answer. This is also the case with organisations. Too afraid to ask their employees what they really think of their work culture, values and environment, many businesses rely on assumptions.

Three simple techniques to make meetings more productive

From the electric shock of Brexit to Team GB’s golden triumph in Rio, the Summer of 2016 has been nothing if not eventful.

To innovate, diverse teams have to feel like they belong

Managers with insight know that groundbreaking innovation comes from teams that have a diverse set of skills and perspectives. You can’t just have a Steve Jobs or Larry Page alone, you’re going to need Sergey Brin and Steve Wozniak. But many leaders miss a key factor that underlines what it is that makes diverse teams truly effective; the need to feel that they belong.

Marketing Secrets behind Pokémon Go

You have probably heard of Pokémon Go, the global Augmented Reality (AR) phenomenon that launched in July.

The game is simple, after downloading the app, just open your camera and GPS, and you can catch your own Pokémon by flicking your Poke Balls. Pokémon Go has become the biggest mobile game in the US, attracting more users than Twitter and rising to the top of the App Store revenue charts.

Pokémon Go has already opened up a new era of Augmented Reality. What can marketers learn from its enormous success?