Mumbai – India’s Creative City
I’m delighted to announce Make Happy’s partnership with the G5A Foundation for Contemporary Arts, the project from Founding Director Anuradha Parikh.
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The link between creative business space and happiness
Richard Branson recently published an article detailing the importance of creating an inviting space in which to do business. He describes Virgin spaces as “interesting and comfortable places to work, with lots of space for people to mingle, comfortable chairs, quirky designs and entertainment to give people a real break.”
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Is your marketing agile enough?
A recent survey reported by Forbes found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.
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London’s startup successes – what can we learn?
London’s startup ecosystem is thriving. In the past 12 months the number of startups heading to Silicon Roundabout increased by 21%, with tech-focused ventures alone boasting an increase of 200%.
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Once Upon an Emoji
It’s no secret the best marketing is based on storytelling. Throughout the course of human history, we’ve been fascinated by stories—from cave paintings to the Bible to sitcoms on the telly and now to… emojis, the modern child of the ancient Egyptian hieroglyphs.
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The Rise of Interactive Charity Campaigns
Marketing is all about creating value. For non-profits, value can be found in funds or awareness. For individuals targeted through marketing strategies, value may be found in knowing they are contributing to a cause they care about. Non-profits are increasingly using interactive campaigns to encourage people to share an experience with friends.
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Brands Serving Up Aces at Wimbledon
Each summer, Britain gears up for the biggest tournament in tennis. From tennis enthusiasts to the “the only sporting event I watch is Wimbledon”-ers, everyone tunes in to see the athletes show down on Centre Court. Brands tune in too, and the sponsors this year are serving up new creative ways to get their audience’s attention.
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We are hiring!
If you are a bright, digital savvy graduate with a creative flair and entrepreneurial spirit then we want to talk to you!
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Can a place be a brand?
Would you take on a project that’s got a 86% failure rate, is notoriously difficult and will have a budget almost guaranteed to run into the millions? Welcome to the wonderful world of place branding.
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3 tips for improving your #hashtag
If you’re posting without a hashtag then you’re missing out on the opportunity to increase your exposure.
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