In this week’s back to basics blog, we’re talking SWOT analysis. Chances are, you know what a SWOT Analysis is. It’s a document, chart, mind map or graph that shows the Strengths, Weaknesses, Opportunities and Threats of your business.
We find that the SWOT Analysis works best drawn out as a big mind map, up on the wall. In true Make Happy fashion, this way you can move around post-it notes and ideas if you decide they live somewhere else.
The SWOT Analysis is an incredibly versatile tool. It can be used to stress test your business model, a new product, or a brilliant idea you have. You could probably even use it to work out if you made the right restaurant choice for dinner. Simple yet effective, the SWOT Analysis will help highlight potential pitfalls or opportunities you may not have previously encountered.
One of the simplest tools in the marketer’s arsenal is the persona. When considering any marketing activity, be it targeting, segmentation or strategy, personas are invaluable to helping you ground your customer in reality.
For those that aren’t familiar with this exercise, what exactly is a persona?Read More
In 2016, inner London office floorspace accounted for nearly one quarter (23.68%) of the total office floorspace in England and Wales. That’s a lot of space. A lot of space to use well, or to use badly.
The Make Happy studio is located in a coworking space in the heart of east London and can comfortably accommodate 8 people while still being a healthy work environment. After working here for a while, I’ve learnt some lessons about what makes this space the efficient work hub it is.
Inspired by a recent course I attended on behavioural economics, I started thinking about the concept of maximisers and satisficers and how businesses can optimise the amount of choice they offer.
After my very first client meeting, as we left the building, my new boss turned to me and said ‘What just happened?’
So I told him. He said ‘Ok so what?’
I was a little confused at this point as to whether this was some kind of test or he just hadn’t been paying attention.
There has been a seemingly never-ending number of major rebrands in the last month, and as we were delving deeper into the latest, I stopped to think, can a major rebrand really be that effective?
With high streets in the UK revealing more and more empty shop fronts and retailers turning to digital e-commerce, it’s easy to think the analogue shopping experience is dying. With retailers like Amazon and Asos offering overwhelming choice, fast delivery and free returns, it’s becoming more and more difficult for high street shops and physical retailers to compete. It’s easier to think that this is creating a demise in the high street of yore…or is it, actually, that consumers want something different?