We sometimes marry the idea of creativity with the arts, and forget about how vital creative thinking is in all aspects of life, including business. Creativity is vital for business for the following reasons:
Insight and creativity can be hard to summon on demand, especially in marketing and advertising. That is why there are entire businesses built around doing just that. But how can we find more of both with the same tools we have at hand?
As the media keep reminding us, we are working longer hours than ever before. The average Briton now works 44 hours per week, with many people working significantly more than this. Indeed, for a lot of people, long working hours are a badge of pride, demonstrating dedication and commitment. However, could long hours spent slaving away over a hot computer screen be dampening your creativity?
Modern technology is melting your brain. Constantly flipping between different devices is the reason you are less productive, tired and forgetful. Or so we’re repeatedly warned.
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