When it comes to social media, companies often take a spontaneous approach: they have a product or service and post things that are relevant to said product or service. Now, it could be worse, i.e not being present on social media at all, but it could most definitely be better. Social media is a powerful tool which, when harnessed properly, can be used to drive more potential clients to your brand. And more clients = more potential sales or a larger network.
When we assist new entrepreneurs working on their first businesses, we get copious amounts of questions about marketing and branding. One I want to zero in on is, “What is the connection between marketing and branding?”
Each summer, Britain gears up for the biggest tournament in tennis. From tennis enthusiasts to the “the only sporting event I watch is Wimbledon”-ers, everyone tunes in to see the athletes show down on Centre Court. Brands tune in too, and the sponsors this year are serving up new creative ways to get their audience’s attention.
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