Boutique is the new Black
At Make Happy, we like to think of ourselves as a boutique agency, the independent coffee shop of the marketing world, that is swamped by huge Starbucks agencies. Small agencies do not always have the same allure of larger ones, with big-name clients and serviced offices and free smoothie deliveries, but there are some huge incentives to work at smaller agencies.
Real-Time Segmentation
Segmenting customer groups in real time is the Holy Grail for marketers. “Every brand wants fast segmentation, the ability to get to consumers in real time, or even to be predictive of what they’re doing next,” commented Shenan Reed, president of digital at media planning agency MEC Global, at this year’s SXSW festival.
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