The client: Propertyflock, an online marketing platform for estate agents that allows agents to harness the power of social media to grow their businesses.
The challenge: To bring an innovative product to market in an old fashioned industry and ensure that the benefits of the product were effectively communicated to the target audience.
Our approach: We put together and implemented a comprehensive launch marketing plan to generate exposure and establish Propertyflock as serious players in a competitive market.
- A social media strategy focused on elevating the brand’s profile and networking with top influencers in the industry.
- Content marketing to establish the brand as property marketing leaders, including a weekly blog and ‘coffee break’ beginners guides.
- A sequenced campaign of automated email campaigns, delivered to agencies nationwide.
- Ongoing strategic support throughout the launch period.
The results: Many top influencers in the industry are now signed up proponents of the platform, and both website traffic and followers on social media have grown significantly (Facebook 67% and Twitter 28% over 5 months).