Feb 19, 2010
Rethinking a publishing icon

We have spent the last couple of months working with Emap on one of their more iconic products: Shots Magasine. They asked us to come in and help them rethink what the magasine stood for, who it was for and how they grow the awareness of the magasine. This has been a fantastic example of how small clever ways of talking to consumers generates big business changes. We hope you love the thinking.


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