Make Happy produced this ‘Original Thinkers Handbook’, a comprehensive guide to working and thinking in an innovative and original way, for leading global media agency Mindshare. The aim was to inspire their staff to continue to live up to the organisation’s history of challenging convention, pioneering change, and original thinking.

In case you missed it here’s Urban Golf’s advertorial in Sport Magazine. Art direction and media planning by Make Happy Collective partners Grainger and Wolff and Pure Media.

You may have seen the Make Happy team spending a lot of time over at Urban Golf of late, but we haven’t just been perfecting our swings. Over the past few months Make Happy, along with our collective partners Grainger & Wolff, have been working with Urban Golf on a series of advertising and social media campaigns which launch this month. Check out the first of these to go live over on Urban Golf’s Facebook…

On Thu 3 November Make Happy led a a workshop on Original Thinking at Mindshare UK’s inaugural Huddle event, a day long series of discussions on the future of media, technology, shopping and consumer behaviour and the challenges of keeping up with change.

Using a Creative Problem Solving technique based on speed dating a group of 24 Mindshare staff and clients were inspired to develop ideas on how to use the network to develop more Original Thinking. Twelve ideas were developed to action plan stage that included client job swaps, a problem tree blackboard and “chat roulette”, a daily online “buddy” scheme to promote network interaction.

Make Happy are pleased to announce we will be working with Urban Golf. Together we will be working to make their marketing talk to golfers and consolidate their position as the leading provider of virtual golf in the UK.