About us

We help our clients build powerful marketing strategies, campaigns and teams.
We research deeply, strengthen existing skills, unleash creativity, develop rigorous plans and execute them impeccably.

  • People with good ideas are much more creative and much more radical. It's not quantity that counts. All you need is one brilliant idea.
    Neil Turok
    Tweet this
  • Uncertainty is an uncomfortable position. But certainty is an absurd one.
    Voltaire
    Tweet this
  • Sometimes the questions are complicated and the answers are simple.
    Dr Seuss
    Tweet this
  • When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilise around their practices, they've set themselves up for decline.
    Jim Collins
    Tweet this
  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
    Charles Mingus
    Tweet this
  • When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.
    John Lennon
    Tweet this
  • Every child is an artist. The problem is staying an artist when you grow up.
    Pablo Picasso
    Tweet this
  • Being right keeps you in place, being wrong forces you to explore.
    Steven Johnson
    Tweet this
  • Change will lead to insight far more often than insight will lead to change.
    Milton Erickson
    Tweet this
  • Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
    Scott Adams
    Tweet this
  • Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
    Albert Schweitzer
    Tweet this
  • Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
    Edward de Bono
    Tweet this
  • Happiness depends upon ourselves.
    Aristotle
    Tweet this
  • Don’t wait around for other people to be happy for you. Any happiness you get you’ve got to make yourself.
    Alice Walker
    Tweet this
  • Action may not always bring happiness; but there is no happiness without action.
    Benjamin Disraeli
    Tweet this
  • Creativity takes courage.
    Henri Matisse
    Tweet this
  • Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
    Edward De Bono
    Tweet this
  • Happiness is when what you think, what you say, and what you do are in harmony.
    Mahatma Gandhi
    Tweet this
  • Creativity is a consequence of action, not its motivation.
    Wade Davis
    Tweet this
  • Happiness is not a station you arrive at, but a manner of travelling.
    Margaret Lee Runbeck
    Tweet this
  • Creativity comes from trust. Trust your instincts.
    Rita Mae Brown
    Tweet this
  • We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.
    Catherine Fish
    Tweet this
  • We find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.
    Maxwell Maltz
    Tweet this
  • The best way to predict the future is to invent it.
    Alan Kay
    Tweet this

Our approach

To help you realise your business ambition, we work in four key areas:

Research
and
insight

Marketing strategy and planning

Unlocking internal capabilities

Full service marketing delivery

Here are a few of the people we've worked with this year...

Our work

Take a look at some examples of the work that we are most proud of.
Because they made our clients and their clients happy.

wwtl_t

Marketing support for We Walk the Line

The client: We Walk the Line is a social enterprise that helps people not in education, employment, or training (NEETs) become self sufficient business people who sell artisanal coffee.

The challenge: After a successful launch, We …

3

Entrepreneurial Bootcamp at De Montfort University

The client: De Montfort University, a public research and teaching university located in Leicester, England.

The challenge: De Montfort University approached us asking us to design a training program to help recent graduates set up and …

duck-food-natural-healthy-balanced-dog-food-t

Duck Food UK Launch

The client: Leading Belgian raw dog food company Duck Food

The challenge: After three decades of success in Europe, the brand wanted to launch in the UK in early 2015. They needed to understand the UK …

Freddie-Grubb-t

Brand positioning for Freddie Grubb

The client: Bicycle brand, Freddie Grubb.

The challenge: As a new entrant in a competitive market, Freddie Grubb wanted to gain enough exposure to build interest and ultimately sales in their new range of bikes to …

property-flock-t

Digital Marketing for Propertyflock

The client: Propertyflock, an online marketing platform for estate agents that allows agents to harness the power of social media to grow their businesses.

The challenge: To bring an innovative product to market in an old …

WB_marketing_t

Digital marketing for Whyte & Brown

The client: Restaurant, Whyte & Brown.

The challenge: After opening their first restaurant in a prime area of London, it was essential that Whyte & Brown built up a loyal customer base to achieve their …

Screen Shot 2013-12-05 at 16.08.17

Branding and marketing Whyte & Brown

The client: restaurant Whyte & Brown.

The challenge: to identify and articulate the strengths of the brand, its USPs and bring them to life with a range of engaging communications materials.

Our approach: our first step was …

Internal communications workshop

Internal comms for an investment bank

The client: an international investment bank.

The challenge: this client was facing communications challenges with one of their largest divisions. Their people were demotivated, lacked focus and were under performing. Make Happy’s challenge was to understand …

ub-t

Urban Golf Marketing Support

The client: Urban Golf are a leading provider of premium indoor golf experiences, with 3 central London venues.

The challenge: define a fresh, dynamic brand positioning as the cool, urban alternative to the traditionally stuffy golf …

mindshare-t

Internal communications for Mindshare

The client: Global media company Mindshare

The challenge: Mindshare invited us to help them create an Employee Handbook that was fun, engaging and beautifully designed.

Our solution: Rather than a boring list of rules and codes of …

aboutGolf_website

Digital marketing for aboutGolf Europe

The client: Leading golf simulator brand aboutGolf Europe

The challenge: the brand needed a new website to promote their state of the art products. The existing site was hard to navigate and was not driving …

Venn Group Communications Strategy

Venn Group communications strategy

The client: Venn Group

Our work:  Alongside the brilliant team at Venn we have used a collaborative approach to develop the right communications strategy to grow their business.

Stylus homepage

Defining Stylus’s values and positioning

The client: Stylus Media Group.

Our work: Make Happy has been working with game changing research and innovation advisory start up Stylus to define their values and communicate these effectively through their internal and external communications. …

mcnicholas-t

McNicholas business planning

The client: utilities firm McNicholas

The challenge: to develop quarterly management sessions which help the management team to create fresh and realistic solutions to strategic challenges the business faces.

Our approach: Make Happy used a variety of …

DTZ-t

DTZ value proposition

We conducted a business development workshop for DTZ, a UGL company and global leader in property services. By bringing together different individuals from within the business, we helped DTZ to formulate a strategy for their …

norton_rose_workshop-t

Norton Rose business development

Make Happy lead a workshop with international law firm Norton Rose. Using creative problem solving techniques we helped them to generate ideas on business growth and development. A wealth of ideas and strategies were produced …

pope-t

Social media for the Papal Visit

Make Happy was commissioned to work with the Catholic Communications Network to create social engagement around the visit by his Holiness to the United Kingdom. For the first time, we developed the ability for believers …

works-dorchester-t

Marketing strategy for The Dorchester

Here is a small selection of the exquisite materials we created for The Dorchester.

works-nb-t

NB Real Estate internal communications

Working closely with the internal team, Make Happy rebranded Nelson Bakewell as NB Real Estate. As part of this process we produced a suite of engaging internal communications materials to excite and inspire their staff …

works-afghanaid-t

Afghanaid communications strategy

Make Happy has a long standing relationship with international charity Afghanaid. Here is the stunning book we created for them to raise funds. The photography comes from Afghanaid’s archive and spans the 30 years they …

works-capita_t

Launch campaign for Capita Symonds

When NB Real Estate said goodbye and relaunched as Capita Symonds, we produced a multimedia advertising campaign, brochures, client direct mail piece and the agency launch event. The communications idea was based around the new …

mareel-t

Brand development for Mareel

Mareel is the UK’s most northerly creative centre. We worked closely with the team at Shetlands Arts to develop a unique and contemporary brand and identity for this major new arts venue. Jono Sandiman, Shetland …

Film created for the Firefit Hub

Fundraising film for sports charity Firefit Hub

As part of our ongoing relationship with sports charity the Firefit Hub, we created this film alongside our partners Short Form Film Co. to tell the Hub’s story and drive donations.

The Toxteth Fire Fit Hub …

tour-master-t

Tour Master Classes brand development

The client: Premium golf holiday brand Tour Masterclasses

The challenge: this luxury brand was launching across EMEA and needed a brand position, identity and website.

Our solution

We worked closely with the client to understand their service …

works-richmond-t

Richmond Riverside marketing campaign

A beautiful example of premium printed material which we developed for luxury property development Richmond Riverside.

works-shot-t

Shots Magazine website strategy

Make Happy ran a series of strategic workshops with Shots’ editorial, marketing and sales teams. This informed the redesign of the identity, magazine and website. Make Happy Collective partner 3forty designed and built the site.

works-smf-t

A new identity for St Michael’s Fellowship

Following an extremely successful workshop with St Michael’s Fellowship staff and stakeholders, Make Happy were delighted to develop and design a brand new identity for the charity. St Michael’s is based in South London and …

  • People with good ideas are much more creative and much more radical. It's not quantity that counts. All you need is one brilliant idea.
    Neil Turok
    Tweet this
  • Uncertainty is an uncomfortable position. But certainty is an absurd one.
    Voltaire
    Tweet this
  • Sometimes the questions are complicated and the answers are simple.
    Dr Seuss
    Tweet this
  • When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilise around their practices, they've set themselves up for decline.
    Jim Collins
    Tweet this
  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
    Charles Mingus
    Tweet this
  • When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.
    John Lennon
    Tweet this
  • Every child is an artist. The problem is staying an artist when you grow up.
    Pablo Picasso
    Tweet this
  • Being right keeps you in place, being wrong forces you to explore.
    Steven Johnson
    Tweet this
  • Change will lead to insight far more often than insight will lead to change.
    Milton Erickson
    Tweet this
  • Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
    Scott Adams
    Tweet this
  • Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
    Albert Schweitzer
    Tweet this
  • Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
    Edward de Bono
    Tweet this
  • Happiness depends upon ourselves.
    Aristotle
    Tweet this
  • Don’t wait around for other people to be happy for you. Any happiness you get you’ve got to make yourself.
    Alice Walker
    Tweet this
  • Action may not always bring happiness; but there is no happiness without action.
    Benjamin Disraeli
    Tweet this
  • Creativity takes courage.
    Henri Matisse
    Tweet this
  • Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
    Edward De Bono
    Tweet this
  • Happiness is when what you think, what you say, and what you do are in harmony.
    Mahatma Gandhi
    Tweet this
  • Creativity is a consequence of action, not its motivation.
    Wade Davis
    Tweet this
  • Happiness is not a station you arrive at, but a manner of travelling.
    Margaret Lee Runbeck
    Tweet this
  • Creativity comes from trust. Trust your instincts.
    Rita Mae Brown
    Tweet this
  • We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.
    Catherine Fish
    Tweet this
  • We find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.
    Maxwell Maltz
    Tweet this
  • The best way to predict the future is to invent it.
    Alan Kay
    Tweet this

Our people

Happiness is working in honest and open collaboration with our clients with small teams of senior, experienced marketing, communications, creative, research, HR and organisational experts.

  • People with good ideas are much more creative and much more radical. It's not quantity that counts. All you need is one brilliant idea.
    Neil Turok
    Tweet this
  • Uncertainty is an uncomfortable position. But certainty is an absurd one.
    Voltaire
    Tweet this
  • Sometimes the questions are complicated and the answers are simple.
    Dr Seuss
    Tweet this
  • When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilise around their practices, they've set themselves up for decline.
    Jim Collins
    Tweet this
  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
    Charles Mingus
    Tweet this
  • When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.
    John Lennon
    Tweet this
  • Every child is an artist. The problem is staying an artist when you grow up.
    Pablo Picasso
    Tweet this
  • Being right keeps you in place, being wrong forces you to explore.
    Steven Johnson
    Tweet this
  • Change will lead to insight far more often than insight will lead to change.
    Milton Erickson
    Tweet this
  • Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
    Scott Adams
    Tweet this
  • Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
    Albert Schweitzer
    Tweet this
  • Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
    Edward de Bono
    Tweet this
  • Happiness depends upon ourselves.
    Aristotle
    Tweet this
  • Don’t wait around for other people to be happy for you. Any happiness you get you’ve got to make yourself.
    Alice Walker
    Tweet this
  • Action may not always bring happiness; but there is no happiness without action.
    Benjamin Disraeli
    Tweet this
  • Creativity takes courage.
    Henri Matisse
    Tweet this
  • Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
    Edward De Bono
    Tweet this
  • Happiness is when what you think, what you say, and what you do are in harmony.
    Mahatma Gandhi
    Tweet this
  • Creativity is a consequence of action, not its motivation.
    Wade Davis
    Tweet this
  • Happiness is not a station you arrive at, but a manner of travelling.
    Margaret Lee Runbeck
    Tweet this
  • Creativity comes from trust. Trust your instincts.
    Rita Mae Brown
    Tweet this
  • We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.
    Catherine Fish
    Tweet this
  • We find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.
    Maxwell Maltz
    Tweet this
  • The best way to predict the future is to invent it.
    Alan Kay
    Tweet this

Our thinking

News and views on, but not exclusively, marketing, communications, social media, organisational change, technology, creativity and, of course, happiness.

11702568145_b7f43c0083_z

Top 6 Tips For Startups Seeking Crowdfunding

Posted on - July 30th, 2015

Entrepreneurial ventures are rarely completely funded out of one’s own pocket. With entrepreneurs increasingly looking to crowdfunding platforms to develop their startups, we’ve researched the best tips to running a successful campaign that also builds …

Read more →
Three little pigs told through emoji

Once Upon an Emoji

Posted on - July 16th, 2015

It’s no secret the best marketing is based on storytelling. Throughout the course of human history, we’ve been fascinated by stories—from cave paintings to the Bible to sitcoms on the telly and now to… emojis, …

Read more →