About us

Make Happy is a creative marketing consultancy. We have a simple name because we have a simple objective, to make you, your clients, your business and your employees happy. The first step to happiness is telling us where you want your business to go. Then, using exhaustive research, collaborative processes, razor sharp marketing strategies and inspired creative execution, we will get you there. That's how we make happy.

  • Uncertainty is an uncomfortable position. But certainty is an absurd one.
    Voltaire
  • Sometimes the questions are complicated and the answers are simple.
    Dr Seuss
  • When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilise around their practices, they've set themselves up for decline.
    Jim Collins
  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
    Charles Mingus
  • When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.
    John Lennon
  • Being right keeps you in place, being wrong forces you to explore.
    Steven Johnson
  • Change will lead to insight far more often than insight will lead to change.
    Milton Erickson
  • Decide that you want it more than you are afraid of it.
    Bill Cosby
  • Creativity is allowing yourself to make mistakes.
    Art is knowing which ones to keep.
    Scott Adams
  • Success is not the key to happiness. Happiness is the key to success.
    If you love what you are doing, you will be successful.
    Albert Schweitzer
  • Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
    Edward de Bono
  • Happiness depends upon ourselves.
    Aristotle
  • Don’t wait around for other people to be happy for you.
    Any happiness you get you’ve got to make yourself.
    Alice Walker
  • Action may not always bring happiness;
    but there is no happiness without action.
    Benjamin Disraeli
  • Creativity takes courage.
    Henri Matisse
  • Creative thinking - in terms of idea creativity - is not a mystical talent.
    It is a skill that can be practised and nurtured.
    Edward De Bono
  • Happiness is when what you think, what you say, and what you do are in harmony.
    Mahatma Gandhi
  • Creativity is a consequence of action, not its motivation.
    Wade Davis
  • Happiness is not a station you arrive at, but a manner of travelling.
    Margaret Lee Runbeck
  • Creativity comes from trust. Trust your instincts.
    Rita Mae Brown
  • We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.
    Catherine Fish
  • We find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.
    Maxwell Maltz
  • The best way to predict the future is to invent it.
    Alan Kay

Our approach

To achieve your business objectives we create marketing strategies to make the people who work for you and the people who buy, use and experience your products and services happy. Why? Because we know the key to productivity and profitability is happiness. How do we know this? From our own experience and from the wealth of research on the subject. In pursuit of business happiness we work in 3-D: define, design, and deliver.

Here are a few of the people we've worked with this year...

Our work

Take a look at some examples of the work that we are most proud of.
Because they made our clients and their clients happy.

Film created for the Firefit Hub

Fundraising film for sports charity Firefit Hub

As part of our ongoing relationship with sports charity the Firefit Hub, we created this film to tell the Hub’s story and drive donations.

The Toxteth Fire Fit Hub is a state of the art …

Screen Shot 2013-12-05 at 16.08.17

Branding Whyte & Brown

New concept restaurant Whyte & Brown launched in Carnaby Street in the Summer of 2013. The restaurant offers a range of tempting dishes made with free range chicken and eggs, perfectly complimented by their extensive …

Internal communications workshop

Internal comms for an investment bank

The client: an international investment bank.

The challenge: this client was facing communications challenges with one of their largest divisions. Their people were demotivated, lacked focus and were under performing. Make Happy’s challenge was to understand …

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Urban Golf Marketing Support

Urban Golf are a leading provider of premium indoor golf experiences, with 3 central London venues. Make Happy has worked closely with them to define a fresh, dynamic brand positioning as the cool, urban alternative …

aboutGolf_website

Digital marketing for aboutGolf Europe

Leading golf simulator brand aboutGolf Europe needed a new website to promote their state of the art products. The existing site was hard to navigate and was not driving leads to the sales team. …

Venn Group Communications Strategy

Venn Group communications strategy

Make Happy has worked with Venn Group since it began ten years ago. Alongside the brilliant team at Venn we have used a collaborative approach to develop the right communications strategy to grow their business.

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Internal communications for Mindshare

Global media company Mindshare invited us to help them create an Employee Handbook that was fun, engaging and beautifully designed. Rather than a boring list of rules and codes of conduct, this book was intended …

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Defining Stylus’s values and positioning

Make Happy has been working with game changing research and innovation advisory start up Stylus to define their values and communicate these effectively through their internal and external communications. Using a combination of workshops with …

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McNicholas business planning workshops

Utilities firm McNicholas has invited Make Happy to facilitate their quarterly senior management team meetings. Using a variety of creative problem solving techniques the team at Make Happy has been able to engage and inspire …

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DTZ value proposition workshop

We conducted a business development workshop for DTZ, a UGL company and global leader in property services. By bringing together different individuals from within the business, we helped DTZ to formulate a strategy for their …

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Norton Rose business development workshop

Make Happy lead a workshop with international law firm Norton Rose. Using creative problem solving techniques we helped them to generate ideas on business growth and development. A wealth of ideas and strategies were produced …

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Social media for the Papal Visit

Make Happy was commissioned to work with the Catholic Communications Network to create social engagement around the visit by his Holiness to the United Kingdom. For the first time, we developed the ability for believers …

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Marketing strategy for The Dorchester

Here is a small selection of the exquisite materials we created for The Dorchester.

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NB Real Estate internal communications

Working closely with the internal team, Make Happy rebranded Nelson Bakewell as NB Real Estate. As part of this process we produced a suite of engaging internal communications materials to excite and inspire their staff …

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Afghanaid communications strategy

Make Happy has a long standing relationship with international charity Afghanaid. Here is the stunning book we created for them to raise funds. The photography comes from Afghanaid’s archive and spans the 30 years they …

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Launch campaign for Capita Symonds

When NB Real Estate said goodbye and relaunched as Capita Symonds, we produced a multimedia advertising campaign, brochures, client direct mail piece and the agency launch event. The communications idea was based around the new …

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Brand development for Mareel

Mareel is the UK’s most northerly creative centre. We worked closely with the team at Shetlands Arts to develop a unique and contemporary brand and identity for this major new arts venue. Jono Sandiman, Shetland …

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Richmond Riverside marketing campaign

A beautiful example of premium printed material which we developed for luxury property development Richmond Riverside.

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Shots Magazine website strategy

Make Happy ran a series of strategic workshops with Shots’ editorial, marketing and sales teams. This informed the redesign of the identity, magazine and website. Make Happy Collective partner 3forty designed and built the site.

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A new identity for St Michael’s Fellowship

Following an extremely successful workshop with St Michael’s Fellowship staff and stakeholders, Make Happy were delighted to develop and design a brand new identity for the charity. St Michael’s is based in South London and …

tomupon_cafe_royal-t

Cafe Royal farewell communications

A few examples for the lovely things we made for Cafe Royal.

  • Uncertainty is an uncomfortable position. But certainty is an absurd one.
    Voltaire
  • Sometimes the questions are complicated and the answers are simple.
    Dr Seuss
  • When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilise around their practices, they've set themselves up for decline.
    Jim Collins
  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
    Charles Mingus
  • When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.
    John Lennon
  • Being right keeps you in place, being wrong forces you to explore.
    Steven Johnson
  • Change will lead to insight far more often than insight will lead to change.
    Milton Erickson
  • Decide that you want it more than you are afraid of it.
    Bill Cosby
  • Creativity is allowing yourself to make mistakes.
    Art is knowing which ones to keep.
    Scott Adams
  • Success is not the key to happiness. Happiness is the key to success.
    If you love what you are doing, you will be successful.
    Albert Schweitzer
  • Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
    Edward de Bono
  • Happiness depends upon ourselves.
    Aristotle
  • Don’t wait around for other people to be happy for you.
    Any happiness you get you’ve got to make yourself.
    Alice Walker
  • Action may not always bring happiness;
    but there is no happiness without action.
    Benjamin Disraeli
  • Creativity takes courage.
    Henri Matisse
  • Creative thinking - in terms of idea creativity - is not a mystical talent.
    It is a skill that can be practised and nurtured.
    Edward De Bono
  • Happiness is when what you think, what you say, and what you do are in harmony.
    Mahatma Gandhi
  • Creativity is a consequence of action, not its motivation.
    Wade Davis
  • Happiness is not a station you arrive at, but a manner of travelling.
    Margaret Lee Runbeck
  • Creativity comes from trust. Trust your instincts.
    Rita Mae Brown
  • We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.
    Catherine Fish
  • We find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.
    Maxwell Maltz
  • The best way to predict the future is to invent it.
    Alan Kay

Our people

Happiness is collaborating with a team of senior, experienced marketing, communications, creative, research, HR and organisational experts, some of whom Jonathan has worked with for over 20 years.

  • Uncertainty is an uncomfortable position. But certainty is an absurd one.
    Voltaire
  • Sometimes the questions are complicated and the answers are simple.
    Dr Seuss
  • When institutions fail to distinguish between current practices and the enduring principles of their success, and mistakenly fossilise around their practices, they've set themselves up for decline.
    Jim Collins
  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
    Charles Mingus
  • When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.
    John Lennon
  • Being right keeps you in place, being wrong forces you to explore.
    Steven Johnson
  • Change will lead to insight far more often than insight will lead to change.
    Milton Erickson
  • Decide that you want it more than you are afraid of it.
    Bill Cosby
  • Creativity is allowing yourself to make mistakes.
    Art is knowing which ones to keep.
    Scott Adams
  • Success is not the key to happiness. Happiness is the key to success.
    If you love what you are doing, you will be successful.
    Albert Schweitzer
  • Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.
    Edward de Bono
  • Happiness depends upon ourselves.
    Aristotle
  • Don’t wait around for other people to be happy for you.
    Any happiness you get you’ve got to make yourself.
    Alice Walker
  • Action may not always bring happiness;
    but there is no happiness without action.
    Benjamin Disraeli
  • Creativity takes courage.
    Henri Matisse
  • Creative thinking - in terms of idea creativity - is not a mystical talent.
    It is a skill that can be practised and nurtured.
    Edward De Bono
  • Happiness is when what you think, what you say, and what you do are in harmony.
    Mahatma Gandhi
  • Creativity is a consequence of action, not its motivation.
    Wade Davis
  • Happiness is not a station you arrive at, but a manner of travelling.
    Margaret Lee Runbeck
  • Creativity comes from trust. Trust your instincts.
    Rita Mae Brown
  • We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.
    Catherine Fish
  • We find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.
    Maxwell Maltz
  • The best way to predict the future is to invent it.
    Alan Kay

Our thinking

News and views on, but not exclusively, marketing, communications, social media, organisational change, technology, creativity and, of course, happiness.

stories

Are creative people more dishonest?

Posted on - April 16th, 2014

Over the last three to four years there has been a great deal of research into dishonesty – probably as a reaction to some of the dubious practices that have led to such a crisis …

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images

How Google uses OKRs to drive growth

Posted on - April 15th, 2014

I have been reading recently about Google’s strategies for growing their business and a key driver is the way they define and track objectives and their outcomes using Objectives and Key Results (OKRs). Many commentators mistakenly claim OKRs were …

Read more →