Is Niche Marketing the Future?
Inspired by a recent talk at Stylus’ Decoded Future event, I’ve been thinking about whether ‘ niche is the new mass ’ when it comes to marketing. Some of the […]
About us
Make Happy is a creative marketing and innovation consultancy. We help our clients design new products and services and build powerful marketing strategies, campaigns and teams. We research deeply, strengthen existing skills, unleash creativity, develop rigorous plans and execute them impeccably.
Our services
To help you realise your business ambition, we work in four key areas helping you focus on the opportunity, developing an effective communication plan, producing and delivering the plans and unleashing your team’s creativity:
Market research and customer insight
To develop truly effective marketing you need a profound understanding of your market, your competitors and most importantly, your customers. We use a range of primary and secondary research tools to map exactly where your business or brand is today.
Marketing strategy
and planning
We work alongside our clients as an extension of the in-house marketing team to create plans covering all aspects of the marketing mix from digital to print, events to social media.
Full service marketing delivery
If you don’t have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business.
Unlocking internal capabilities
We are specialists in unleashing people’s creativity, and helping them to channel this into strategic, business-focused ideas. We use a workshop-based approach to inspire, empower and energise your team.
Our thinking
Our views on marketing, innovation, communications, social media, organisational change, technology, creativity and of course, happiness.
Boutique is the new Black
At Make Happy, we like to think of ourselves as a boutique agency, the independent coffee shop of the marketing world, that is swamped by huge Starbucks agencies. Small agencies […]
Writer’s Block
As a seasoned copywriter well knows, writer’s block is a nightmare. You’re on a deadline, you have three articles due by the end of the week, and you’re desperately trying […]
